The mandate was to appeal to a younger, hungrier demographic, but keep the hot dog chain’s long-running mascot, TDO, in the mix. We decided to take the World’s Most Wanted Wiener and give his running exploits a bit more of an edge. So far the Gotcha spot has received over 500,000 hits online.
Wienerschnitzel - Breakfast
As a group the Wienerschnitzel faithful are unafraid of the unconventional. So why not serve breakfast all day? And why not create some online banners to spread the word?
