General Electric had developed a line of digital cameras built for Moms who want to take great pictures without having to be a great photographer. It's important to them to get the most from the things they do, and the things they buy. The cameras are powerful, intuitive, and most importantly, affordable. We developed a website that is as simple to understand as the cameras themselves. The site is very emotional, conversational and has very little tech speak. We even designed it so the images could be swapped out to match the current season, allowing consumers to create a closer connection.
