2/15/09

Cisco Systems - "From the Mouths of Babes"

Cisco Systems makes routers. Not that sexy, huh? But when you consider how important routers are to the Internet, it gets a bit more interesting. So instead of talking about routers in Cisco’s first broadcast effort, we talked about what the Internet was going to mean to the future. After the campaign Cisco went from a relative unknown to the 15th most recognized brand in the world. Ah the dot com boom, good times.