The local KFC franchisees had a giveaway idea that needed a little support. They came to us to talk about window clings, and we sent them home with a TV spot. The stores ran out of bags in a week and a half.
KFC - Value Menu Launch
One of KFC's biggest issues was that for the most part they were out of most people's price range. So when we introduced a Value Menu, it was big news. And the masses rejoiced - transactions jumped to their highest levels in 3 years.
